For freelancers and agencies who build with AI
Your agent builds the theme in Claude Code or Codex. Your client edits pages, blog posts and photos in a visual editor, so small changes stop landing on your desk. Hosted free on your own Cloudflare.
Free to self-host. Cloud hosting is coming, and early access is open now.
heroboard checkevery schema and render passesgit push origin theme/springloads into HeroBoardReady for your client in the editor.
AI made building the site fast. Handing it off is still slow.
An AI-built site is a code repo, so each new post, photo swap and opening-hours change comes back to you.
Bolting one on gives you updates, hosting and logins to keep an eye on, for every client.
Moving a client to a page builder means rebuilding the site there and leaving your repo behind.
Your agent does the building, and your client gets an editor. No plugins to update and no server to look after.
Your agent reads HeroBoard’s theme guide and toolkit, then builds the theme in TypeScript or React. It can also port a Shopify design with the conversion guide. The theme lives on a GitHub branch.
Claude Code, Codex, Cursor, Gemini CLIYour website publishes to your own Cloudflare account, on its free allowances. Or join the Cloud early access and we’ll host it for you.
One sign-in with CloudflareThey change the words, photos, posts and settings your theme offers. Drafts stay drafts until someone presses Publish.
Shopify-style, so it feels familiarHeroBoard’s theme editor, the way your client uses it. Four steps, and the website is updated. Each step plays by itself.
Click anything in the preview or in the list, and its settings open on the right.
Type, and the preview follows as you go.
Colors, fonts and layouts are settings your theme chooses to offer.
One button, and the live website updates. Not ready yet? Save the draft and send a preview link.
A recreation of the editor, playing on its own. Nothing here is really being published.
Launch isn’t the end of the job. Your agent writes and updates pages and posts, uploads files, asks your client for photos with exact requirements, and reads and answers their comments. You decide, for each connection, whether it can publish.
Claude and ChatGPT connect through HeroBoard’s MCP connector with one sign-in. Claude Code, Codex, Cursor and Gemini CLI use a website key, with nothing to install.
Add a Spring menu page with these six pastries, and ask Sam for a photo of each.
get_content4 pages, 12 postssave_page “Spring menu”saved as a draftcreate_request × 6photo, landscape, 1600 px wide or morepublish_websitenot allowed for this keyThe Spring menu page is saved as a draft, and Sam has six photo requests waiting on the preview link. This key can’t publish, so it’s ready for you to review.
Every draft theme has its own preview link. Instead of a placeholder and an email, mark what you need, and your client fills it in right on the preview.
Section and block schemas, JSON templates and global settings, the way Shopify does it. You render the HTML in TypeScript or React, and HeroBoard turns your schemas into your client’s editor.
$ heroboard init my-theme --framework vanilla$ cd my-theme && npm install$ heroboard dev# 127.0.0.1:4321, reloads on save$ heroboard check# every schema, template and render$ heroboard build# commit .heroboard/theme.json$ git push origin theme/springheroboard dev reloads on every change. check and build catch schema mistakes before your client does.One sign-in each. HeroBoard never hands your passwords or keys to an agent.
Names are trademarks of their owners. HeroBoard isn’t affiliated with them.
No plugin hunt, and nothing extra to pay for.
Posts with excerpts, featured images, authors, tags and dates. Pages can each use their own template.
Upload once, add alt text and use it anywhere. MP4 and WebM video embeds in pages and posts.
SEO titles and descriptions, clean addresses and a sitemap, out of the box.
Work on a draft theme while the live one stays put. Every publish is a release you can roll back to.
Visits, pages, sources, countries and devices, stored in your Cloudflare account. No third-party trackers.
Connect a domain bought anywhere. HeroBoard shows your registrar’s steps and checks as you go.
Contact and quote forms are emailed to you through Cloudflare, from your own domain.
llms.txt, robots.txt and verification files publish with the theme.
Self-hosting is free, forever. Cloud is in early access, at these prices when it launches.
Your website runs on your own Cloudflare account, within its free allowances.
We host it for you. No Cloudflare account to set up.
Cloud for your client list, on one bill.
Every account gets one free Cloud site on a free HeroBoard address, with a small “Built with HeroBoard” badge and 1 GB of files. Upgrade to add your own domain and remove the badge.
Built with HeroBoardBecause your website runs on your own Cloudflare account, and HeroBoard charges nothing for that. Most small sites fit within Cloudflare’s free allowances. They do have limits: a very busy site or a large media library can go past them, and Cloudflare bills anything over to you, not us.
Yes. Your agent reads HeroBoard’s theme guide, builds the theme with the toolkit, checks it and pushes it to GitHub. You review the draft and publish, or let the agent publish if you allow it.
No. They use the visual editor, much like Shopify’s, and answer requests and comments on the preview link. The agent and the code stay on your side.
Not if your AI agent writes the theme: it works from HeroBoard’s theme guide and toolkit. You can also write it yourself in TypeScript or React. Your clients never code: they edit in the visual editor, much like Shopify’s.
Claude and ChatGPT connect through HeroBoard’s MCP connector with a sign-in. Claude Code, Codex, Cursor, Gemini CLI and other apps that add MCP servers use a website key. Each connection says whether the agent may publish.
Self-hosting is. HeroBoard charges nothing, and your website runs on your own Cloudflare account’s free allowances. Those allowances have limits, so a very busy site or a large media library can go past them, and Cloudflare bills anything over. We never promise unlimited hosting.
Not on your own yet. We’re bringing people on from the early access list, for self-hosting and for Cloud. Leave your details and we’ll be in touch.
The editor and features are the same. With Free, your website publishes to your own Cloudflare account, which you connect once. With Cloud, we host it and there’s no Cloudflare account to set up. Cloud opens after early access.
Not as a file to upload, because HeroBoard doesn’t run Liquid. The theme guide maps Shopify sections, blocks and settings to HeroBoard, so you or your agent can port a design and keep the editing experience.
Drafts, pages, posts and original uploads are kept in HeroBoard. The published website, its media and its analytics live in your Cloudflare account.
They can change what your theme offers as settings, and nothing else. You decide which words, colors and layouts are editable.
Free or Cloud, one website or fifty. Tell us a little, and we’ll be in touch when there’s room for you.
Pin a comment anywhere. Talk it through on the page.
Figma-style comments on the preview link, for you and your client. Add comment, then click the spot.
A place for ideas, inspiration, and everything in between.
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